Blogs are a dime a dozen, but incredibly few scale to a pan-India motion. 

4 decades back, Vidhi Puri turned her passion into a occupation by developing The Cocktail Story (TCS), India’s first electronic platform focused to constructing an ecosystem of the hospitality business, alcobev manufacturers, and spirit fanatics.

The platform usually takes the Indian bar tale to a world audience and unites spirit lovers pan India above one of a kind cocktail experiences.

Vidhi, who loves to host persons and get-togethers, was with her mates one particular day when she just transpired to say, “I have so a lot of cocktail tales to convey to!” She returned residence and impulsively established an Instagram page, The Cocktail Tale, that extremely night. 

Starting off as a weblog, 11 days later on, she set out her very first article about a cocktail she had curated at property, and the journey began. As her documentation journey unfolded, Vidhi started out envisioning the larger picture—something that would further more extend her need to document cocktail ordeals. 

“I began interacting with Indian bartenders and realised that no 1 speaks about them this was about 2018,” Vidhi says. 

This realisation and the wish to bridge the gap in between bartenders and liquor beverage people led Vidhi to begin TCS. 

Her eyesight had now transitioned from a web site to producing a digital academic group for those fascinated in drinks—the goal becoming info dissemination through reliable Indian resources. 

The system soon begun web hosting a collection of situations, done masterclasses, and established a buzz all-around cocktails with interesting content material from specialists. 

The Cocktail Story’s to start with sizeable achievement was when it turned the media partner for Beluga Signature 2019, the very first-at any time cocktail level of competition by Beluga in India. 

Presently, TCS stands solid with a group of 15 individuals and has progressed into a complete-fledged marketing and advertising and PR agency and an ecommerce (TCS observe) venture, boasting more than 95 models. 

Vidhi, who graduated from Jesus and Mary College with English Honours and Ambedkar University with a master’s in gender scientific studies, she was “an outsider in the hospitality world”. 

“I created confident I showed up at…