Viraj Nair has been appointed as the Assistant Vice President (AVP) of Advertising, imagined management and electronic communications at Kalaari Funds. In his new position, Nair will be based in Bengaluru, and will report to Vani Kola, Managing Director, Kalaari Cash.

Prior to this, Nair was performing with KPMG India for additional than a few years and then moved to KPMG Singapore where he managed tactic and organizing for content material as Supervisor, Internet marketing & Communications.

Nair will direct advertising and marketing and enrich the firm’s reputation by way of data-pushed insights at Kalaari. He will be responsible for driving content and internet marketing efforts for Kalaari’s CXXO initiative, with the goal of levelling the enjoying area for females founder-CEOs in shaping India’s electronic long term.

Nair will focus on creating close-knit communities to generate affect, diversity and social transform and will devise electronic content material approaches to establish a brand id that resonates with India’s speedy-expanding startup and investor communities.

Nair has a lot more than 12 decades of get the job done working experience. He has put in a 10 years in monetary and corporate journalism. In accordance to information on his LinkedIn profile, Nair commenced his vocation with Thompson Reuters as a journalist and then worked with Financial Express, Economic Moments, Mint, Fortune India magazine, and Nikkei Asian Assessment.

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