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With New ‘Beauty&’ Marketing and advertising Campaign, Ulta Encourages Assurance and Acceptance

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With New ‘Beauty&’ Marketing and advertising Campaign, Ulta Encourages Assurance and Acceptance

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Pursuing on powerful Q2 final results, Ulta Natural beauty has debuted a new internet marketing marketing campaign created to “widen the lens of magnificence and inspire all to reclaim elegance on their possess terms.”

The campaign — titled Elegance& — kicks off this week with a national advert place and limited version T-shirt selection, and will be followed up by the debut of the company’s to start with-at any time podcast this fall. To more encourage the mission of the campaign to “celebrate beauty as a force for very good,” Ulta also is generating a $200,000 donation to the Jed Basis, which supports the mental well being of teenagers and young grownups.

“As an industry leader, we imagine we have a accountability to drive progress rooted in positivity, inclusivity and celebration,” reported Karla Davis, VP of Promoting at Ulta Attractiveness in a assertion. “Beauty& was born from the insight that the duality of self-assurance and insecurity in the elegance industry has existed for far too lengthy, and when we emphasis our strength on the fantastic, natural beauty can and does produce. Our extensive campaign demonstrates many techniques to rejoice individuality, resilience, toughness, and above all else, the stunning options that live in every of us.”

Three custom t-shirts showcase the Beauty& mission and message.

The national advert spot will air across linear and streaming Television and social media, featuring a solid of creators and beauty influencers. A minimal-edition T-shirt assortment manufactured from recycled supplies has released in tandem with the advertisement, with a few tailor made designs from creator Meena Harris and artists Timothy Goodman and Emmy Star Brown.   

This slide, the Natural beauty& campaign will proceed with the start of “The Attractiveness of,” a new bi-weekly podcast aimed at sparking dialoguing and showcasing the expansive entire world of attractiveness by pushing beyond regular natural beauty matters. The podcast will be hosted by Ulta Natural beauty Pro Group member David Lopez.

Ulta’s Q2 results had been a vibrant location in a mostly bleak reporting period for retail. Even though other companies’ bottom lines have been hit tricky by inventory and source chain challenges, Ulta credited the resilience of the attractiveness classification for its potent benefits, which bundled a 14.4% lift in similar product sales from Q2…

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