SALT LAKE City — It is really video game working day for the Utah Utes on January 1 as they make their 1st Rose Bowl visual appearance in opposition to Ohio Condition, but it really is also a huge working day for one more Utahn traveling to Pasadena.

“I think of organization and entrepreneurship like a activity,” says 24-yr-outdated Ethan Cisneros, who started his initial enterprise, Thirst, when he was just eighteen-decades-old.

Thirst has now grown to five destinations across the valley, and his most current venture—a meals truck— brings together the treats from Thirst with the Wetzel’s, a national pretzels chain.

Cisneros claims he received the simply call a couple months back to carry the food truck’s pretzels to the Rose Bowl, taking a taste of Utah to supporters in California.

“I depart all the things on the field, so I want to be rapidly, I want to be spectacular,” says Cisneros.

“I want to actually overwhelm people with the local community working experience.”

He will also have the probability to march alongside Wetzel’s float in the famed Rose Parade.

“Heading together with the topic of the parade, which is aspiration and consider, I believe it is great,” he states.

Why?

“Simply because I’m dwelling the American dream.”