EntrepreneurThis woman entrepreneur tapped into India’s escalating ecommerce market...

This woman entrepreneur tapped into India’s escalating ecommerce market for her holistic wellness brand amid COVID-19


For more than a 10 years, Neha Ahuja has been functioning in the elegance market with manufacturers like La Prairie and Christian Dior, on the lookout right after their spa and weekend firms in India till she determined to don the entrepreneurial hat herself with Kaashi Wellness in 2017. 

Neha, a accredited yoga teacher, commenced practising yoga at the age of seven and has had a spiritual upbringing with higher regard for Satvik foodstuff. Existence came entire circle when she resolved to embrace the holistic wellness and values she grew up with.

“Health — purely — usually means bodily, mental, and emotional effectively-staying. When we have these a few in equilibrium, we reflect and live pure wellness,” she tells HerStory.

With this in head, she began operating with manufacturers on placing up holistic wellness destinations like the Grand Hyatt Mumbai and Sri Sri Ravi Shankar Vidya Mandir in Bengaluru, amid many others.

In 2017, she set out to launch Kaashi Wellness Centre at the 350-yr-previous BrijRama Palace in Varanasi by offering many non-invasive therapies rooted in Ayurvedic techniques. This involves yoga, meditation, and singing bowl therapies, aimed at restoring the body’s harmony. It attracts customers from all-around the earth to discover and understand about the various religious philosophies tied to Varanasi. 

The pandemic effects

In addition to the wellness centres, Kaashi Wellness is also an all-encompassing wellness D2C manufacturer offering a array of top quality clear skincare solutions, meals and beverage solutions, and yoga-related components. It also offers session to develop wellness areas and centres as a result of B2B affiliation.

Following practically three yrs of operations came the pandemic that threatened organizations primarily based on retail and actual physical areas. This prompted Neha to venture into the on the net sector. Moreover a retail existence in Mumbai and Pune, its items are obtainable on the site as effectively.

With food items and beverage items priced beneath Rs 500 and other merchandise under Rs 3,500, the brand’s suite of items specifically targets millennial audiences, who are constantly on the move owing to their work opportunities or individual adventures. 

Neha resources the goods by partnering with NGOs throughout India. For occasion, its…

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