To cap off the calendar year, we requested entrepreneurs which field traits were being neglected and overhyped in 2021. We also questioned visitors, and hundreds of you answered—668 marketers, to be actual.

So, what is the verdict? Turns out, lots of of you are pretty bullish on out-of-dwelling advertising and marketing: 16.3% claimed its resurgence was this year’s most ignored pattern, adopted by nostalgia advertising and marketing (14.2%) and entrepreneurs heading freelance (12%). Breaking just about every craze down:

• OOH advertising and marketing did take pleasure in a comeback this year after previous year’s enormous hit. And DTC organizations like swimwear model Andie have been leaning into it lately.
• Throwbacks were being major in 2021 Pizza Hut introduced again E book It!, Uber Eats revived Wayne’s Environment, and Domino’s Noid returned. Some entrepreneurs consider 2021’s hurry of nostalgia is tied to the pandemic: Company executives advised Digiday that “showing persons a time prior to Covid-19 can remind them of when they were being most likely happier and therefore assist models to reconnect with them.”
• ICYMI, we not long ago wrote about why quite a few entrepreneurs are opting to go freelance. For some, again-to-place of work mandates spurred them to leave their corporate gigs.

+1: Just about 12% of survey respondents picked “concerns about purchaser privacy” as this year’s most neglected trend.

And what about overhyped? Loads of platforms are investing in social audio. Is it all for naught? A whole lot of you appear to be to consider so…roughly a third, or 32.2%, of respondents chose social audio as the advertising and marketing craze most overhyped in 2021.

• That is not also shocking thinking of OG social audio app Clubhouse is not accurately, uh, thriving: Comic and writer Marlena Rodriguez not long ago instructed Organization Insider her Friday-evening “party room” on the app, which once drew a lot more than 1,000 men and women, now only appeals to about 30. 😬
• But, but, but: Twitter and Meta have been building out their very own social audio features as of late.

NFTs and the metaverse: 26.5% picked the former as most overhyped, 14.5% reported the latter. We’re on the very same website page here—the marketers we spoke with agreed the metaverse is this year’s most overblown trend, partly for the reason that it…isn’t truly a detail still.

On the lookout in advance: 2021 could be…