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My hat is off to Taylor Swift and whoever coordinates her promoting. It is a factor of magnificence.

Taylor hung about all evening at MTV’s VMA Awards, sat primly in the front row, and approved two awards that have been evidently pre-arranged and she understood all about.

Each and every artist who gained a VMA was pre-arranged. That alone was a cynicist’s wet desire.

But then, Swift, profitable Online video of the 12 months, conveying gentle shock, declared her new album would be launched on Oct 21st. “And far more aspects at midnight.”

I can barely wait.

I puzzled why she was hanging all over this lower hire celebration, seeing other stars like Lizzo and Harry Models, decide up their pre-arranged awards. What, I wondered, is in this for her?

It was all about the new album announcement, of training course. So perfectly conceived and executed. I always like it when she tells the fans, “Well I can convey to you now” as if it just came to her. “This will be our minimal top secret.”

Brava! Taylor has outwitted every person. No matter what news she drops at midnight — on social media, her web page, whichever — will now get highest attention even at this late hour.

To Taylor, a toast: she is the unusual artist who has uncovered to incorporate company and art. We learned this when she went following her grasp recordings, triggered her fans to reject her old information, then she re-recorded anything and they acquired all the records all over again. And now, this. Spectacular!

To be continued…