Swedish Emma Hellbom Ajoje and Emma Lindgren have released a new Swedish ebook about E-commerce and Digital Internet marketing in China titled ‘Contentfabriken – Kinas digitala ekosystem’ (Written content Manufacturing facility – China’s Digital Ecosystem)

The authors have both equally lived and worked in China and combine in the e book their encounters of the Swedish communications marketplace and of aiding Swedish models enter the Chinese industry. 

China is the world’s biggest electronic neighborhood and written content is every little thing. Shoppers are utilised to remaining capable to invest in everything, whenever, any place, and get quick deliveries the two house and to the place of work. They also place higher demands on the electronic searching encounter – on-line and in-retail outlet. The content-loaded Chinese merchandise internet pages can be compared to vibrant publications, containing certain information and facts about each individual merchandise with numerous images and relocating material. It is a large market with a turnover of billions and billions.

Influencers – perfectly-compensated online stars with millions of followers, are termed Wanghongs in China and their tips can guide to significant revenue for firms that work with them. This ebook addresses locations such as Articles Marketing and advertising, Social Commerce, New Retail, Shoppertainment, and other procedures for e-commerce and electronic advertising on the world’s most aggressive world-wide-web.

This ebook gives information about the digital channels, marketplaces, and articles techniques that can encourage and support Swedish firms to expand on the internet or to enter the Chinese market place.

A Bodily duplicate (SEK 272) can be obtained via Adlibris or Bokus while the E-ebook (SEK 223) is available here

Resource: The Swedish Chamber of Commerce China