MarketingSuite Speak: Deena LaMarque Piquion, main advertising officer at...

Suite Speak: Deena LaMarque Piquion, main advertising officer at Xerox Holdings Corp.


Deena LaMarque Piquion. Image courtesy of Xerox.

The most recent C-suite occupant at Norwalk’s Xerox Holdings Corp. is Deena LaMarque Piquion, who was named chief advertising and marketing officer in September. She experienced been senior vice president and standard manager of Xerox’s Latin The usa Functions given that 2019.

In this edition of Suite Talk, Piquion speaks about her new job and Xerox’s evolution inside the significant-tech house.

What do you see as your priorities in this placement?

In conditions of priorities, the very first 1 is likely not quite unique from any other CMO in our field and in any industry, which is we have to be incredibly closely aligned to our company stakeholders. However, we’ve been genuinely very good at retaining techniques up until now, so it is about amplifying out in the marketplace. There are incredibly interesting and disruptive points that Xerox is engaged in appropriate now.

And then it is about aiding Xerox stand up to its new firms. Before this 12 months, Xerox introduced organizational alterations to help plans to build 3 new businesses — Computer software, Financing and Innovation — aimed at providing prolonged-time period expansion. Xerox is also standing up CareAR, which consolidates the CareAR Inc., DocuShare and XMPie enterprises less than a single keeping entity.

We have these types of a diverse established of new companies, with each individual of them in various maturity phases with distinctive needs, so I am concentrated on helping them stand up to be prosperous.

As main promoting officer, what do you want your stakeholders to think of when they listen to the phrase “Xerox”?

I want them to feel about a technological know-how powerhouse — an revolutionary discussion board for technological know-how. We have about 100 yrs of innovation expertise, but now we are investing in these types of neat technologies like IoT, cleantech and 3D. We’re in a position to help in highly developed producing, When everybody’s supply chain is corrupted, it’s critical to be able to incorporate worth in these types of offer chain systems.

You ended up beforehand working with Xerox’s functions in Latin The us prior to getting this position. What is the Latin American market like for Xerox?

The Latin American current market is generally complicated for any…

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