Cinnamon is a spice that will come from the interior bark of quite a few tree species from the genus Cinnamomum. It is an fragrant condiment and flavor additive to the two sweet and savory dishes, earning it a well known commodity in the entire world. Mainly because of its recognition, there has been a significant need for cinnamon. A lot of Filipinos even import this spice from other nations just to taste the sweet and earthy taste of cinnamon. 

November Canieso-Yeo, a social entrepreneur primarily based in Bacolod, finds this follow unnecessary considering the fact that there are 19 endemic species of Philippine cinnamon. 

She identified this back again in 2013 when she returned to Bacolod from Manila. Even just before urban gardening grew to become a craze, Caneiso-Yeo has been gardening in their household right. She also shared her ordeals and learned new information and facts through running a blog. 

It was via running a blog that Canieso-Yeo uncovered the real truth about Philippine cinnamon. She also learned the species to be endangered.

“Many Filipinos never know that we have the Philippine cinnamon. They just know it as kalingag (Cinnamomum mercadoi), and it’s an aromatic tree,” Canieso-Yeo claimed. The social entrepreneur also additional that the kalingag trees are turned into charcoal, or uling in Filipino, triggering the trees’ numbers to dwindle. She then saw an prospect to turn this circumstance into an agribusiness that could benefit absolutely everyone. 

A social business concentrated on the benefit chain

Canieso-Yeo presently acts as the founder and manager of Plantsville Overall health: a social business focused on conservation, livelihood, and overall health.  

“For the conservation section of the business, we want to maintain Philippine cinnamon. We want to help you save it from staying endangered,” the social entrepreneur claimed.

She additional that they hope to accomplish this purpose by partnering with community farmers, hence the livelihood aspect of Plantsville Wellness. Canieso-Yeo started by going to the Negros Occidental…