ET BrandEquity.com delivers the twenty-nineth part of the weekly collection of Strategygrams.

This week’s Strategygram titled ‘See Different to Consider Different’ is part of the series produced by Sattar Khan, a model approach advisor. Every single Strategygram condenses just one strategic considered into a single image. The collectible series is a visible guide to strategic considering and gives useful graphic prompts for your brand system exercise routines.

In Akira Kurosawa’s classic movie Rashomon, several witnesses are questioned by the Substantial Law enforcement Commissioner of Kyōto about a samurai’s murder in the forest.

Testimonies are acquired from individuals with initially-hand knowledge of the event—a woodcutter, a Buddhist priest, a hōmen (a produced prisoner who functions as a bounty hunter for the police), an aged lady, the self-confessed assassin, the samurai’s widow, even the murdered samurai who testifies by means of a psychic medium—and however the eyewitness reviews are corroborated by movie flashbacks, it gradually turns into crystal clear that every witness is serving up a contradictory description of the very same event.

This is The Rashomon Impact: even many witnesses to the exact ‘fact’ can confirm unreliable simply because of their contextual and motivational dissimilarities.

And yet, a method, which is a calculated endeavor into an unsure foreseeable future instead than an below-informed foray into the unfamiliar, is dependent on confirmed details that are to start with sourced from all stakeholders (not just individuals), then mixed with vital assumptions, and thereafter sieved by the query: “What should keep legitimate for our technique to triumph?”

A person way to carry on in a subjective problem, is to acknowledge that ‘facts’ are not firm—they are just people’s interpretations of reality—and learn the territory in which the truth almost certainly dwells, by triangulating numerous viewpoints.

Just take a uncomplicated question this kind of as, “How is your group portrayed in popular media?” To respond to that question, this is what a strategist did when operating on the top brand of packaged quick espresso.

He went by way of 152 hours of the most common primetime…