Jasmine Andrade
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Jeddah: BinDawood Holding Co, by means of its wholly owned subsidiary Long run Technological know-how Retail, a technologies and retail remedies financial investment business, has entered into exceptional negotiations for the probable acquisition of a the vast majority stake in Ykone, a subsidiary of TF1 team, a French leader in information generation, publishing and distribution. The probable transaction will be undertaken by means of a French subsidiary business to be included by FTR.
Ykone is a rewarding global influencer marketing and advertising company, with a proprietary technological know-how offering, concentrated on vacation, magnificence, trend and luxurious manufacturers, with a presence in Europe, Asia, the US and the Middle East. It provides conclusion to end providers on system, expertise management, material production and checking to more than 200 primary makes throughout the world which include the MENA area.
BinDawood Holding is a primary grocery retail operator of hypermarkets and supermarkets in the Kingdom. The firm has a complete of 78 retailers of which 52 are hypermarkets and 26 are supermarkets.
Launched in 2008 in Paris, the Ykone company is at present present in Europe, Asia and the US, and has become just one of the main international influencer internet marketing companies. Its buyers include L’Oreal, LVMH, Chopard and Nespresso.
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