Richard “Rusty” Citron, a leading motion picture and television marketing govt and personalized supervisor, died on Dec. 16 at the age of 68. The bring about was Lewy physique dementia.

Citron’s career in exhibit small business spanned far more than 4 many years and noticed him rub shoulders with popular artists and creators from throughout the spectrum of the amusement market although overseeing the theatrical promoting of extra than 200 motion pics. As a promoting executive, Citron worked at 20th Century Fox, LucasFilm, Marvel, Walt Disney, MGM, Sony Photographs and Universal Studios. His duties provided every thing from building countrywide shopping mall promotions for George Lucas’ “Return of the Jedi” to making excitement for the Rocky franchise.

His expert everyday living began following the then 16-12 months aged Citron lied about his age to get a position as a site for “The David Frost Exhibit.” Early in his career, Citron was a individual supervisor and represented Mel Brooks, Anne Bancroft, Dom DeLuise, Larry Gelbart, Richard Dimitri and Sha Na Na.

Citron wrote a memoir about his time in show enterprise entitled “The Elephant Won’t Do Cable!: My Existence in Hollywood from Zsa Zsa to Alice Cooper.” The title of the reserve was derived from his working experience on a Television particular that Citron was supporting to set collectively for the authorities of Spain and a present that involved performances from the likes of Dionne Warwick and Cat Stevens. Taking pictures was held up when the agent for one particular of the performers, an elephant, opted to travel a tricky cut price.

“One hour in advance of broadcast, the producer walked into the place of work with a straight experience and announced: the elephant won’t do cable,” Citron wrote. “We all started out to chortle, and we held laughing that type of chortle that only will come in the absurdity of the minute.”

Citron was also active in philanthropy, founding the Actors Hall of Fame Foundation, a 501 c-3 non-financial gain foundation that is focused to restoring dramatic arts education in faculties. The foundation honors life span achievement in movie, tv and theater serving as a conduit to make new revenues and methods for learners, instructors and companies. Citron was a member of the Academy of…