CULVER City, Calif., Aug. 3, 2022 /PRNewswire/ — Pure Flix Enjoyment, faith streaming division of Sony AFFIRM Movies, introduced these days that Loren Schwartz has been named the Main Advertising Officer, bringing him back to the Sony relatives. Schwartz will oversee the day-to-day administration of Pure Flix’s throughout the world promoting attempts for the Sony-owned streamer. He will report right to CEO Michael Scott and COO Debbie Stackis.

Commenting on the announcement, Pure Flix CEO Michael Scott stated, “We seized the opportunity to provide another person of Loren’s caliber to direct the marketing crew, execute the over-all eyesight for Pure Flix and to aid develop our audience and choose us to the following stage.”

Schwartz is no stranger to Hollywood. He has operate the advertising and marketing groups for Fox, Sony and Warner Bros. throughout his occupation. He commenced at Fox Searchlight where by he produced a key comprehending of the indie and festival circuit. He then used 19 a long time at Sony Images in which he worked with numerous revered filmmakers this kind of as Adam Sandler, Seth Rogan, Kevin Hart, DeVon Franklin, Judd Appatow, Phil Lord and Chris Miller, to title a couple. At Sony he also took the helm of the advertising and marketing division for their indie Display screen Gems theatrical label where by he served increase the division to the most successful label for Sony. He formulated a distinctive and strategic grassroots solution to advertising and marketing this kind of thriving movies as Heaven is For Genuine (nonetheless the No. 2 religion film of all time), The Vow (Monitor Gems No. 1 movie all time), and pageant favourite Effortless A. Most a short while ago Schwartz labored on DeVon Franklin’s faith film, Breakthrough, for Fox.

“I am thrilled to be a part of the Pure Flix group and utilize the instruments and resources I have cultivated all over the yrs,” commented Schwartz. “I glance forward to strategically increasing this space.”

Debbie Stackis, COO of Pure Flix commented, “Loren’s abilities in operating with top stage talent mixed with his enthusiasm and instincts for strategic, intelligent and impactful storytelling make him the appropriate individual to guide our internet marketing attempts.”

David A.R. White, founding companion of Pure Flix additional, “Loren has a…