Ayesha Coker, Vice President, Internet marketing of Atlanta-based mostly Porsche Cars North The us, Inc [Photo Courtesy Porsche Cars North America]

Atlanta, Ga. Porsche announced that Ayesha Coker has been named Vice President, Marketing of Atlanta-primarily based Porsche Vehicles North The united states, Inc. (PCNA).

Coker was previously the Director of Experiential Marketing and advertising for PCNA and succeeds Pedro Mota. Her appointment is productive right away. In a 10 years with Porsche, Coker has a tested means to provide the manufacturer to existence through one of a kind and strategic customer experiences. She has led the German marque’s experiential brand internet marketing, strategic partnerships, sporting activities advertising, motorsport and the Porsche Club of The united states in the U.S. Coker has also overseen the operations of the Porsche Monitor Encounter, Porsche Travel Working experience as perfectly as the Porsche Knowledge Facilities in Atlanta and Los Angeles.

“Ayesha carry new power, one of a kind views and important encounter to the Govt Committee,” stated Kjell Gruner, President and CEO of PCNA. “With over 15 yrs in the automotive market – and 10 of all those yrs committed to the Porsche model – Ayesha has demonstrated that she is equipped for the endeavor at hand in her new job.”

Right before signing up for Porsche, Coker served in numerous marketing roles for automotive businesses which includes, Merkley and Associates and GMR Marketing. Coker holds a Bachelor of Science in Vogue Merchandising from the College of Maryland Eastern Shore and an Affiliate Applied Science diploma in Promoting and Integrated Marketing and advertising Communications from the Trend Institute of Technologies.