MarketingPHD's APAC technique head Chris Stephenson promoted to worldwide...

PHD’s APAC technique head Chris Stephenson promoted to worldwide marketing and advertising chief | Media


PHD has appointed Chris Stephenson as its around the world main internet marketing officer after two decades as a strategist and planner at the world media network.

Stephenson is at the moment PHD APAC’s regional head of system and organizing in Singapore and will relocate to London to begin the new function in January 2022. 

He succeeds Avril Canavan, who left PHD immediately after 11 several years in the part to turn out to be a advisor.

Stephenson will report to PHD around the world CEO Philippa Brown and is responsible for the strategic direction of the network’s external and inside advertising and marketing and how this aligns to its business advancement aims.

His remit incorporates amplifying PHD’s ‘Make the Leap’ positioning throughout its community of 107 offices in 74 countries.

Stephenson has worked at PHD for practically two decades in roles in London, Sydney and Singapore. After commencing in the British isles, he moved to Australia to launch PHD Sydney in 2009 and was promoted to head of method and setting up for APAC in 2015. 

He has sent strategic media organizing for clients together with Diageo, Singapore Airways, Unilever, ANZ Bank, Google, Coca-Cola, Adidas, Ferrero, HSBC, eBay, LG and The Guardian. 

Stephenson is also a typical draw at marketplace occasions, together with Cannes Lions, an creator of many guides about the media industry, such as PHD’s Change | A Marketing and advertising Rethink, and is regarded internally at PHD as a ‘visionary assumed leader’.

“Chris is a talented marketer who understands the PHD brand proposition, product or service and platforms better than anybody. As effectively as owning sound consumer experience and a deep comprehending of our proprietary systems like Omni and Omni Studio, he has co-authored and championed PHD’s assumed leadership in excess of the yrs, presenting it on marketplace platforms across APAC,” PHD Worldwide CEO Philippa Brown said.

“He is regarded as a actually resourceful thinker and, as Worldwide Chief Marketing Officer, will be instrumental in showcasing how PHD’s strategic, artistic considering can assist brands make the leap in advance of their opponents.”

Stephenson included: “For the very last two many years I’ve been fortunate to work with manufacturers to engage their audiences in…

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