The snack and beverage brands Bubly, Doritos, Lay’s, Mtn Dew, Pepsi and Tostitos are also together for the trip.

“We desired to commence the playoff season in a joyful, celebratory way, so we are featuring famous players and legendary models all in one particular enjoyment-filled campaign,” Rachel Ferdinando, senior VP and chief marketing officer, Frito-Lay North The united states, claimed in a statement. “From the get started of the road journey to the pit stops alongside the way, the journey is fueled by the very best in snacks and beverages—game-working day favorites that only PepsiCo can supply.”

PepsiCo is a longtime official NFL sponsor and sees the “Road” campaign drumming up enjoyment and stocking up customer pantries ahead of the major recreation during which it will be a main advertiser and sponsor of its halftime show. Pepsi-Cola, which backs the present, has yet to depth its in-sport advertisement programs. But Frito-Lay has confirmed that Doritos and Cheetos will share an in-video game advert for the Flamin’ Very hot types. Lay’s is also returning with a massive-recreation advertisement for the very first time in 17 years and blazing its own trial there through limited-version, group-branded potato chips made from potatoes grown in the soil of their property stadiums.