A now-defunct e-cigarette retailer has agreed to shell out $50 million to resolve allegations it promoted and bought vaping items to minors by captivating to their social media tastes, flavor for fruit flavors and penchant to pay attention to influencers.

The settlement agreement was announced Thursday by Massachusetts Lawyer Standard Maura Healey, whose business office accused Eonsmoke of “a coordinated promotion marketing campaign intentionally targeted at customers who were not of the minimum amount authorized buy age to purchase tobacco merchandise” — which in Massachusetts is 21.

Eonsmoke specifically offered e-cigarette products and solutions — such as digital nicotine devices, e-liquids, and nicotine pods — to underage people via its web site, without having conducting any age verification at the time of sale or shipping and delivery, the state said.

“Eonsmoke coordinated a marketing campaign that intentionally focused younger persons and marketed perilous and addictive vaping products and solutions instantly to minors through their web page,” Healey mentioned in a information launch asserting the settlement. “We were the very first to get action towards this business and its owners, and these days we are holding them accountable and permanently halting them from conducting these unlawful techniques in our point out.”

Eonsmoke shut down in April 2020 amid increased regulatory scrutiny. Its co-proprietors, Gregory Grishayev and Michael Tolmach, have agreed to spend a merged $750,000 as aspect of the settlement. If both gentleman would like to sell tobacco merchandise in Massachusetts in the long run, they will have to get authorization from the Food items and Drug Administration and give notice to the state lawyer general’s office.

Eonsmoke’s merchandise contained some of the best nicotine concentrations on the industrial market place and arrived in a range of sweet and fruit flavors.

Healey alleged it immediately marketed vaping items to young individuals through social media websites these as Instagram, Snapchat and YouTube, and bundled…