Structural adjust, price tag wars, more and more stringent prerequisites, lack of appreciation, weather alter and eventually the Corona Academy, a lot more and extra farms have ventured into direct internet marketing or another income blend in latest several years. In most circumstances, it is the young farm successors* who adhere to the new paths, according to the experience of the particular consultants for direct internet marketing, farm catering, guest lodging and leisure routines on the farms, in accordance to the Lessen Saxony Chamber of Agriculture.
The formal figures of the 2020 agricultural census of the Federal Statistical Office now display that the amount of farms with money combinations has also enhanced sharply nationwide.
A vending machine on a farm – © Sabine Hoppe
With 2,620 immediate marketers, Reduce Saxony is in fourth put in the nationwide rating. Throughout Germany, 22,840 farms had processing and direct marketing and advertising of agricultural items in 2020, according to the agricultural census. Most immediate entrepreneurs are headquartered in Bavaria (5,720 farms), Baden-Württemberg (4,650 farms) and North Rhine-Westphalia (2,890 farms).
The final agricultural structure survey in 2016 still counted 10,000 direct marketers nationwide, such as 1,100 immediate marketers in Reduce Saxony. Nonetheless, the 2020 figures are not thoroughly comparable with these of 2016. The study methodology has altered. In 2020, farms with downstream companies have been also counted. Not counted in both 2016 and 2020 have been legally impartial commercial enterprises (e.g., subsidiaries) set up by farms for the intent of immediate marketing and advertising. Therefore, the precise amount of direct advertising farms is even greater.
Customers will be pleased, as the quantity of searching chances for regional items is growing. They can be observed on the Company-vom-Hof internet site of the Lessen Saxony Chamber of Agriculture. For direct entrepreneurs, it is now a matter of sharpening their possess profile and obviously highlighting their own strengths and focal details.