Just after just 4 months on the marketplace, a home on Star Island—a community in Miami Beach, Florida—sold for $75,000,000. At push time, that selection set a document as the most highly-priced sale in the historical past of Miami actual estate.

The waterfront mansion, situated at 8 Star Island Push, sits on practically two acres of land on the extremely-exceptional Star Island, a male-produced island connected by a causeway. Famous people who have identified as the very small island of about 30 homes house consist of: Sean “Diddy” Combs, Emilio and Gloria Estefan, Rosie O’Donnell and Shaquille O’Neal.

This report-setting home is special, nevertheless, in that it is beautifully positioned on the island to offer unobstructed sights of the Miami skyline. Named ‘Villa Lourdes’ right after the seller—Lourdes Sanjenis, whose late husband procured the house in 1987 for just $1.4 million—the 20,000 sq.-foot Mediterranean mansion has about 100 feet of immediate waterfront.

The house was marketed by REALTOR®-Associate Elizabeth Lima of Berkshire Hathaway HomeServices (BHHS) Florida Realty. She credits her Controlling Broker, Odalys “Ody” Sierra, and the strategic luxurious marketing strategy of BHHS for earning the sale happen.

We recently had the prospect to talk about this historic sale with Sierra. In this article, she dives deep into her and Lima’s strategy to market the household and how other real estate specialists can adhere to in their footsteps:

Could you inform us how you and Elizabeth secured this listing?

Elizabeth has experienced a longstanding relationship with the previous owner of the residence. She crafted on that partnership, and we certain the proprietor that we were being the correct model to strategically current market a house of that character. I had the experience to guide as a controlling broker.

The owner was loyal to our manufacturer and how we wished to target a incredibly particular marketplace. Revenue in Miami have been insane, and we essential to act if we required to reach that variety .

Could you reveal your strategy for advertising and marketing this property?

We used BHHS’ Luxurious Assortment Advertising and marketing Program, the Wall Road Journal and, for copy that we utilized for…