MarketingLA 2028 Olympics head of advertising Nicole Jeter West:...

LA 2028 Olympics head of advertising Nicole Jeter West: 100 Influential Black Females in Athletics



Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more—in the series, Elle-evate: 100 Influential Black Women in Sports.

Marketing powerhouse Nicole Jeter West didn’t take a typical path into sports business.

“My whole career has been a series of ‘never, ever would I have thought this would happen to me,’” the longtime executive says. “I am truly living a fantasy life.”

Though she now serves as the head of marketing and brand engagement for LA 2028 (LA28), the Los Angeles Organizing Committee for the 2028 Olympic and Paralympic Games, Jeter West says she just hoped to land a job in advertising when she began her career a couple of decades ago. As it turned out, she became a seasoned deal-maker at the young age of 22 and ultimately created a role she wanted to carry on with.

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