NEW YORK–(Enterprise WIRE)–Jan 18, 2022–

IPG Mediabrands nowadays announced that Lynn Lewis has been elevated to World wide Chief Advertising and marketing Officer, productive promptly. Previously the U.S. CEO of world-wide community agency UM, Lewis will keep her position as the agency’s World-wide CMO although taking on the place of Mediabrands World-wide CMO, in which she will guide all marketing and advertising attempts for Mediabrands. Lewis will report to Daryl Lee, Worldwide CEO of Mediabrands.

“Lynn is an icon and a role design in our organization,” claimed Lee. “She is a proficient marketer who is deeply connected to the optimistic forces of modify in our market. As Mediabrands seems to amplify the electrical power of media to do superior in the environment, Lynn will be a crucial leader in creating our voices read even louder on behalf of our consumers, and the communities they provide.”

As IPG Mediabrands CMO, Lewis will define, align, and activate Mediabrands’ advertising activities around the entire world like crucial initiatives close to media accountability, DE&I and sustainability in media. She will be accountable for doing work across all brands, areas, and capabilities to be certain that Mediabrands provides on its purpose to be the most progressive media and internet marketing answers business in the environment.

“It is an fascinating and essential time for media, with our purchasers on the lookout for ideal-in-course partnership to navigate an more and more intricate marketplace to mature their businesses,” mentioned Lewis. “I’m invigorated by the opportunity to function carefully with Daryl and the full Mediabrands management crew to assist condition the network’s following chapter.”

Less than Lewis, UM’s profits and profitability has developed exponentially, winning shoppers this kind of as Levi’s Strauss & Co., CVS/Aetna, EJ Gallo, Enterprise Holdings and Storck United states of america. Lewis released a number of main agency capabilities such as its escalating Shopper Exercise, a pillar of UM’s Futureproof basis to unlock advancement alternatives through knowledge-pushed options for customers. Lewis has also produced substantial…