How this lady entrepreneur shifted its skincare brand name from Sweden to India through the pandemic

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Gautami Agarwal, founder of skincare manufacturer SKÖG, generally had a delicate skin and resorted to applying a good deal of all-natural elements identified in her kitchen. This turned a custom of sorts as she moved to international locations from New Delhi, India to Vienna, Paris, London, and Stockholm for education and learning and work.

In Stockholm where purely natural elements have been prosperous and abundant, she began wondering about a company chance in the skincare place when friends and colleagues kept inquiring how her skin and hair were being nicely-preserved.

“I got seriously excellent responses and reactions from them that persons started out asking for more goods and how I was creating it. That is when I considered of using a business enterprise method and generating a suitable products variety for sensitive skin,” she tells HerStory.

The journey

Gautami examined Bachelors in manner business enterprise from Istituto Marangoni in Paris and pursued Masters in strategic entrepreneurship and innovation from King’s University in London.

She then started operating in the luxurious art industry in Stockholm, offering higher-conclude artwork well worth tens of millions of euros and offering limited edition art items to new geographies internationally in Arab, Japan, the US, amid other individuals.

In 2018, she embarked on her entrepreneurial journey from her home kitchen on the east coastline of Sweden. Phrase-of-mouth through mates and colleagues served improve clients for her purely natural, vegan, PETA-certified luxury skincare brand SKÖG, which means forest in Swedish.

However, Gautami was stuck in India for a extended time when the COVID-19 pandemic broke out in 2020, foremost to intercontinental border closures.

“I had appear to check out my loved ones in India but did not know how prolonged this could go on and I couldn’t halt. That is when I resolved to transfer the manufacturing here,” she claims.

Gautami obtained the firm registered in India and contemplating that the natural elements make the brand one of a kind, she started sourcing ingredients like Birch, Elderflower, Petitgrain from Sweden.

Even though the analysis in ingredients continued in Sweden, the entrepreneur moved functions and manufacturing in India to make confident most items continue being in her regulate.