“The SWTA Spotlight Awards characterize a terrific and extended-standing custom in the SWTA Nation in recognizing the superb function our users do in communicating their solutions, functions, and improvements although reinforcing that transit issues just about everywhere, primarily in our aspect of the nation,” mentioned SWTA Executive Director Wealthy Sampson. “We were delighted to present these awards for 2022 and listen to the winners share the aspects of their award-winning strategies.”

ETCOG obtained 3 awards for campaigns or components made in marketing its new GoBus cell app, updating a 5-Year Regional Transportation Program, and asserting the return of journey fares in the tumble of 2021. Awards gained include:

• Spotlight Campaign – Class 1 Programs

• Hit The Location Award: Electronic – Classification 1 Methods

• Hit The Location Award: Party – Classification 1 Programs

“This is a incredibly thrilling get, and the Communications crew is delighted to be identified in this way,” reported ETCOG’s Communications Director, Lindsay Vanderbilt. “Staff has taken fantastic actions to improve the GoBus shopper working experience with new systems and involve East Texans in regional transportation scheduling. We get pleasure from discovering distinctive and resourceful strategies to bring these messages to the community.”

A member of the ETCOG communications staff joined other award recipients and marketing industry experts to share facts on their award-winning strategies and jobs at the SWTA Summer months University Conference held July 25-26, 2022, in Rogers, Arkansas.

The awards – reviewed and judged by internet marketing and interaction gurus at transit agencies and private advertising and marketing corporations – are between the oldest awards recognizing internet marketing campaigns and assignments in the general public transportation sector, very first awarded in 1990. SWTA’s membership covers Arizona, Arkansas, Colorado, Kansas, Louisiana, New Mexico, Oklahoma, and Texas.