The Gemological Institute of The usa (GIA) is unveiling its initial new world-wide client marketing and advertising marketing campaign in a lot more than a decade.

The marketing campaign includes print, radio, digital, and video clip elements. The adverts will run in three key diamond marketplaces: the United States, India, and China, in both client and trade channels. They feature 12 diverse couples and seven self-purchasers.

It discusses the renowned diamonds the GIA lab has graded—such as the Hope and Taylor-Burton—and then notes it also grades “the most valuable diamond of all—yours.”

In a statement, Mark Buntz, GIA senior vice president and chief internet marketing officer, said the ads will “elevate the GIA model.”

(Photograph courtesy of GIA)

Follow JCK on Instagram: @jckmagazine

Adhere to JCK on Twitter: @jckmagazine

Abide by JCK on Fb: @jckmagazine