Celebrating and Critiquing The Ad Game In The Big Game.

W

hile there will be no shortage of opinions, commentary and ratings of marketing’s biggest game, Forbes is bringing together a collective of CMOs, creatives, and strategists to share their practitioner’s POV on which ads land, which don’t, and why.

The journey from brief to insight, idea to execution and execution to ROI, can be as fraught with challenge and compromise as it is rich with the opportunity to influence an audience uniquely predisposed to be paying attention. And when companies spend as many millions of dollars as these brands are—some of them tens of millions—broadcaster NBCUniversal has said 30-second ad slots sold for as much as $7 million—the question of which will and won’t pay off looms large.

Join us during the game on Twitter as Forbes ad Forbes CMO talk about the #SuperBowlAds with marketers (see below) from a range of industries, perspectives and visions, who know how the ad game is won and lost.

• Seth Matlins, Forbes CMO Network Managing Director

• Marty Swant, Forbes CMO Network Editor

SOME OF THE MARKETERS JOINING THE CONVERSATION

_{Matt Breuer}

CMO, Buffy. Forbes 30 Under 30/Forbes CMO Next

^{Follow: @MJBreuer/LinkedIn}

_{Jazmin Burrell}

Creative Strategist, Snap Inc. Forbes 30 Under 30

^{Follow: @JazzieBurr_/LinkedIn}

_{Geoff Cottrill}

CMO, TopGolf

^{Follow: @YoGMoney/LinkedIn}

_{Robyn Frost}

Senior Art Director, TBWA Chiat Day NY

^{Follow: @RobynHFrost  / Robyn}

_{Jamie Gutfreund}

Global CMO, Whalar

^{Follow: @JamieCentral/LinkedIn}

_{Jason Harris}

Co-Founder and CEO Mekanism

^{Follow: @Jason_Harris/LinkedIn}

_{Ro Kalonaros}

Global Director Content & Culture at Omnicom. Forbes 30 Under 30

^{Follow: @YoItsRo/LinkedIn}

_{Amy Charlotte Kean}

Creative Sociologist/Culture Editor at Shots

^{Follow: @Keano81 / Amy Charlotte Kean}

_{Matthew Low}

Associate Creative Director, BBDO WorldWide. Forbes 30 Under 30

^{Follow: @MLow930/LinkedIn}

_{Rachel Mercer}

Founder, Chief Experience Officer at Proto

^{Follow: @RachelMercer/LinkedIn}

_{Justina Omokhua}

CMO, Latch.

^{Follow: @Justeenaho /LinkedIn}

_{Chantal Rapport}

CMO, Upstart. Forbes 30 Under 30

^{Follow: @ChantalRapport/LinkedIn}

_Jimmy…