FRISCO, TX Texas (Jan. 12, 2022) – FC Dallas has hired Jerome Elenez as Vice President of Marketing and advertising. Elenez delivers additional than two many years of marketing experience to Toyota Stadium with stops at the Dallas Cowboys, Dallas Mavericks and McDonald’s.

“We’re thrilled that Jerome is signing up for our team to help us usher in a new period for the club,” stated FC Dallas President Dan Hunt. “His working experience with some of the world’s most revered and thriving corporations will assist us improve in a quantity of spots. From operating with our Supporters groups and making our Time Ticket Membership foundation to enhancing our gameday practical experience and constructing our manufacturer in Dallas/Fort Truly worth and further than, his abilities and knowledge of the market will be an remarkable asset for the complete business.”

All through his time with the Dallas Mavericks, Elenez’s promoting leadership resulted in report-breaking one-recreation and period ticket profits. With the Cowboys, he negotiated and grew the team’s Spanish radio community into Mexico. When at McDonald’s, he assisted start the $1 coffee breakfast strategy as properly as the $1 Any Sizing Comfortable Consume & Daily Breakfast Price.
 
He was most not too long ago the Chief Advertising Officer for Lexicon Providers wherever he led the marketing and advertising endeavours for the startup SAS system. In much less than a single year, he rebuilt the advertising group and produced three profitable campaigns for each of the a few manufacturers Lexicon represented. 
 
“In order to really fully grasp and current market any product or service or service – inclusion and variety of imagined and experience are crucial to the results of any business,” said Elenez. “I will bring that mentality and technique to FC Dallas to assure we are completely symbolizing our neighborhood in our advertising and marketing efforts.”
 
Elenez, who is bilingual, holds a Bachelor of Arts from Southern Methodist College and an MBA in Management from College of Texas, El Paso. Elenez life in Dallas with his spouse, Kim, and their two small children.
 
Elenez commenced his new job on Monday, January 10.