Debbie Soon on starting off a jewelry brand name at 25

Singaporean vogue jewelry manufacturer, The Starry Co. is the brainchild of 25-yr-old Debbie Shortly, spouse to Jianhao Tan, who is a fellow entrepreneur, common YouTuber, and CEO of Titan Digital Media. 

Back again in polytechnic, Debbie pursued a diploma in Resort Management. Nevertheless, she later on realised that it was a much cry from her passion in building and coming up with. That’s when she took the plunge to make the swap to just take up Product or service Style, and used the relevant abilities and information to kickstart her entrepreneurial journey.

Following her like for development, she established up an on line business enterprise identified as The Woof Barkery in 2017, committed to pet cakes. Later on in 2020, she began up still a further enterprise enterprise, termed The Starry Co., which specialises in vogue jewelry.

I did not start out out intending to turn into a complete-fledged entrepreneur, but I desired to produce sparkly and timeless products and solutions, especially when I noticed there have been other folks who definitely love jewellery like me.

– Debbie Soon, founder of The Starry Co.

The spark that started out the small business

The Starry Co. creates domestically-built diamond simulant items for each day have on that are each inclusive and sustainable.

The name stems from Debbie’s appreciate of stargazing, hence encompassing the terms ‘star’ and ‘sparkly’. It is also encouraged by her daughter’s identify, Starley, building them both of those her “two babies”.

“Being a pretty clumsy and forgetful human being who generally misplaces her possessions, I was fearful of ultimately getting rid of higher-worth and sentimental goods like my diamond jewelry. I then resolved to search for an substitute that will deliver the same search and really feel with out the hefty selling price tag,” stated Debbie.

Developing her personal business enterprise also meant that she would be equipped to provide lovely jewelry for any individual who shared her sentiment, and supply them with a guilt-free jewellery procuring encounter.

Two core values: top quality and sustainability

The research and advancement (R&D) procedure powering every startup is essential in the good results of any endeavour. According to Debbie, she operates intently with…