Marketing‘Come Discover Bourbon’ partnership concerning NKU, Bardstown, and Frankfort...

‘Come Discover Bourbon’ partnership concerning NKU, Bardstown, and Frankfort wins marketing gold medal


A collaboration between meetNKY, Bardstown Tourism and Frankfort Tourism has won a Gold Medal for a Advertising and marketing Marketing campaign for their collaboration, “Come Locate Bourbon.” The award was offered for the duration of the 2021 Kentucky Journey Field Annual Meeting held not too long ago at the Crowne Plaza Lodge in Louisville.

Appear Find Bourbon is a partnership amongst the 3 businesses. Three separate destinations that have ordinarily competed for the very same visitors arrived alongside one another in the spirit of collaboration with united aims.

All a few parts leverage their belongings to present an authentic bourbon highway excursion that can be done by website visitors in three-night time or for a longer period stays.

‘Come Discover Bourbon’ partnership concerning NKU, Bardstown, and Frankfort wins marketing gold medal

The partnership solves unique difficulties for every desired destination:

• Northern Kentucky leverages the thousands and thousands of visitors that arrive to the location each and every calendar year, encouraging them to travel further into the state while serving to construct its very own reputation as a bourbon vacation spot.

• Frankfort leverages its prosperous bourbon record and expanding bourbon experiences even though encouraging website visitors who may well beforehand have stopped only at Buffalo Trace Distillery to increase their exploration of the money town and point out.

• Bardstown leverages its property to solidify its ‘Bourbon Arrives From Bardstown’ concept whilst encouraging guests to explore far more of the town beyond distilleries additionally additional of Kentucky.

“Come Locate Bourbon” offers all a few locations as equally precious to bourbon travellers with complementary bourbon experiences and well balanced characteristics. “Come Uncover Bourbon” leverages two pillars of the Kentucky Tourism concept: bourbon and culinary.

The collaboration website provides three destinations equitably, pointing out their diversity of bourbon-linked assets (including but not confined to distilleries) alongside other factors of curiosity. Information posts existing attractive vacation thoughts, itineraries simplify travel setting up, and a media package fuels journalists’ coverage. YouTube films, electronic billboards in the CVG airport, a dedicated Fb website page, press releases, and digital marketing and advertising/marketing guidance brand setting up.

“We are honored to be acknowledged for this…

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