2021 has surely ongoing to be a calendar year of condition shifting for Australian marketing leaders, their teams and their advertising actions.
From point out by state and nearby governing administration space lockdowns to shifting media consumption and behaviours, purchaser sentiment, production schedules and remote doing the job, marketing teams have experienced their hands total hoping to generate and orchestrate systems of function this 12 months.
But while the worries have been apparent, a whole lot of wonderful get the job done has however been achieved in the face of the pandemic. So as aspect of this year’s CMO50 software, we asked a range of our CMO50 alumni to inform us what their favorite marketing and advertising times above the earlier 12 months have been.
Vanguard CMO, Louise Eyres
The generation and launch of Vanguard’s new model method and brand name campaign in 2021, our 25th calendar year in Australia, was a vital minute in 2021. At a time when believe in, integrity and brand relationship is as vital as ever, it was outstanding to see the influence the marketing campaign had with both equally our crew and our customers.
For the crew, it was massive own pleasure in seeing our brand name in market in new and impressive methods and for our purchasers it was a circumstance of ‘finally’ you are sharing the Vanguard tale in Australia.
CMO50 2021 #23: Louise Eyres
Uber senior director and head of internet marketing APAC, Lucinda Barlow
My favourite advertising and marketing minute has been bringing some like and joy to Aussies when they essential it most throughout a time of Covid fatigue.
We introduced an bold marketing campaign, ‘Tonight I’ll be Taking in for Love’ at the Australian Open 2021, with the aim of bringing joy to Australians and providing away above 100,000 entertaining and free of charge meals by using Uber Eats. When the rating on the tennis match was appreciate, you could ‘eat for love’ on Uber Eats. To convey this to lifestyle, we highlighted Sacha Baron Cohen playing his to start with Aussie character in our campaign. He thrived as a grumpy umpire disrupting the tennis with Ash Barty and Nick Kyrgios, in a decided energy to maintain the rating at Adore and give every person the finest opportunity…