Jim Berra will join ClubCorp as main marketing and innovation officer to lead ClubCorp’s promoting and innovation attempts across its portfolio of private golf equipment.
In this newly produced job, Berra will oversee the entire suite of advertising and marketing abilities, together with brand technique, communications, social and electronic media, Web growth, shopper insights and solution innovation. Berra will direct the crew accountable for further more enhancing and showcasing the company’s portfolio of premier personal clubs while highlighting the ClubLife working experience and the impression that ClubCorp houses have in the communities they get in touch with house.
“Jim’s keep track of document of driving growth and injecting electrical power and innovation into top brands will be crucial to fueling ClubCorp’s long run development and furthering our mission of bringing people jointly by way of remarkable ordeals to construct significant associations,” explained ClubCorp CEO David Pillsbury. “We are thrilled to have Jim be part of the staff and additional accelerate how we go to marketplace, build our makes, and enhance the outstanding experiences out there at our a lot more than 200 golf and state golf equipment, metropolis golf equipment and stadium clubs.”
Berra will come to ClubCorp from Royal Caribbean Worldwide. He joined as SVP and chief marketing and advertising officer in 2015, overseeing all the company’s marketing plans, promoting communications, social media, and shopper advertising. He also led Royal Caribbean’s digital initiatives, such as the viewers and web-site development. Prior to joining Royal Caribbean, Berra invested seven many years at Carnival Cruise Traces as its chief promoting officer. Before that, Berra put in three several years at Rodale, a global media publishing organization, and seven yrs at Starwood Resorts & Resorts in several managerial advertising posts, such as SVP of Customer Marketing and advertising and Strategic Alliances. A resident of Miami Seashore, Fla., Berra retains bachelor’s levels in economics and philosophy from Northwestern College.
“At initial glance, men and women could think ClubCorp is just about Golf, but it’s so considerably additional than that,” Berra mentioned. “This company is about the social, enterprise…