Claire’s Retailers, the ear-piercing chain, has named veteran marketer Kristin Patrick (pictured) its new chief advertising and marketing officer.

Patrick was largely recently the worldwide chief internet marketing officer of PepsiCo. In her new position, she will oversee all features of Claire’s advertising, such as consumer insights analytics, manufacturer and company approach, creative vision, and omnichannel media.

Patrick’s “influence is currently obvious through ‘Be the Most Festive,’ our new holiday campaign that amplifies and activates our reason of self-discovery, expression, and empowerment,” stated CEO Ryan Vero in a statement.

Prior to coming to Claire’s, Patrick labored as chief marketing officer for Playboy Enterprises executive vice president, model and business method, for William Morris Endeavor and chief internet marketing officer for Liz Claiborne/Fortunate Manufacturer.

Claire’s went general public previously this year, three several years after it submitted for Chapter 11.

“Claire’s has a effective legacy that transcends generations,” said Patrick in a statement. “I’m enthusiastic to unleash a new Claire’s.”

(Image courtesy of Claire’s)

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