Cellular, Ala. (WKRG) — The Cellular Metropolis Council is identifying what’s subsequent for the potential of Ladd-Peebles stadium.

The council authorized $160,000 in federal money to assistance market the stadium. The vote approves the resources to be expended strictly on internet marketing funds, as an try to carry in additional occasions, like football game titles and live shows.

The cash is coming from the American Rescue Plan. The metropolis was offered $58.2 million in federal funds.

Tuesday morning, the head of the management staff for Ladd-Peebles Sports activities and Enjoyment Sophisticated spoke with the council — they say they are seeking to broaden their scope and do different factors to entice enterprise. In get to do so, they say they will need to do some advertising and marketing to repair some of the challenges at the stadium, and support of the city council is required to make a improve.

In Oct, 5 people today were being shot when at a soccer activity at the stadium. Since then, the Mobile County General public College System lower ties with the stadium.

“We have endured some unkind words and phrases in the last few months, and we need to have to rectify that. We’re heading to do that through a marketing application,” stated Joe Mishkin, the operator of The Mishkin Group, the administration staff for Ladd-Peebles.

One particular of the occasions introduced up that they are pursuing — yet another HBCU video game. The head of the management staff claims the stadium is the greatest venue in Cell and can host big crowds, and they hope to do that.