Churchill Downs introduced right now that Casey C. Ramage has been named Vice President of Advertising and marketing and Partnerships for the famous racetrack. In this position, Ramage will be responsible for setting up the brand system for the home and the Kentucky Derby although leading the internet marketing and partnerships teams. She will provide as the main liaison with all exterior companies to be certain regularity throughout the brand name and to ensure alignment with the overall plans of Churchill Downs. Ramage will report specifically to Mike Anderson, President of Churchill Downs Racetrack.

Ramage returns to Churchill Downs acquiring beforehand served as Vice President of Branding and Licensing (2009-2012) and Senior Director of Marketing (2007-2009). Through that tenure, she launched enduring Kentucky Derby week assets like Style of Derby and the KentuckyDerbyParty.com system, chaired the re-start of Kentucky Oaks to focus on gals and charity and was on the charter crew responsible for establishing “The Road to the Kentucky Derby.”

“I’m thrilled to return to Churchill Downs and lead to our development as we put together for Derby 150,” Ramage claimed. “The Kentucky Derby is an incomparable experience and I am eager to function with our partners, the neighborhood and the team to build impression all over this exceptionally specific establishment and iconic tradition.”

Prior to assuming her recent leadership role at Churchill Downs, Ramage designed brand name vision for Champion Gaming as their Chief Advertising Officer. Her 17 several years of intensive encounter in marketing and general public relations consist of Vice President roles at EdjSports and Brown Jordan Company. Ramage retains a B.S. in Organization from the University of Kentucky and has gained an Government Training from Wharton Organization University.

“Casey brings a deep being familiar with of the Kentucky Derby brand and we are thrilled to welcome her back to Churchill Downs to guide these critical internet marketing and partnerships functions,” Anderson explained. “She provides the excellent blend of practical experience, passion and emotional connection to usher this timeless brand…