Charles Solomon not only requires a whole load of lessons at Belmont Abby University, and performs on the basketball team, but the 6 foot 6 junior forward also began a advertising and marketing enterprise this summertime.

Solomon Media Management works by using social media to assist shoppers, these types of as Twisted Sugar, a connoisseur cookie retail store in Belmont, reach a lot more consumers.

“We are a social media company with the mission to improve our client’s electronic existence,” claimed the 20-12 months-outdated pupil-athlete from Monroeville, New Jersey. “We use analytics and knowledge to discover a focus on audience and then set alongside one another a solid internet marketing tactic for our consumers.

“We are trying to humanize marketing and advertising by building articles that will assistance our shoppers interact with a opportunity customer.”

When the course of action is effective effectively, Solomon suggests, it saves businesses revenue by allowing them to expand organically alternatively than obtaining them shell out for social media followers.

“We develop adverts and distinct substance meant to draw in opportunity clients,” he explained.

The business enterprise has carried out nicely more than enough Solomon has introduced on fellow Belmont Abbey pupils Anna Alayo, a 19-12 months-outdated elementary education significant, and 20-year-aged biology significant, Brandon Baker, to help him.

Both equally Alayo and Baker add on a diverse degree of creativity to the promoting tasks they have designed for their five consumers in the Gaston County and Charlotte parts.

“My staff is amazing. They are a large section of my company’s expansion,” Solomon stated. “Brandon is a inventive person who is normally there to consider images, create graphics and make video clips, though Anna is constantly there to give me constructive criticism and examine what every brand name requirements.”

Solomon Media Administration lately partnered with an established agency, The Sumner Team in Gastonia, to assistance with its Mattamuskeet Goose Club garments brand.

“I have acknowledged Mike Sumner (the operator) because the summer months. He is like my relatives and he asked for my company’s assistance in…