Jasmine Andrade
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A&W is having aim at the modern surge of movie star marketing and advertising in the speedy-foods field.
Named the “anti-celeb meal,” this new promoting marketing campaign goes in the reverse direction as Popeyes, McDonald’s, and Tim Hortons, enlisting true workforce from its central Kentucky retailers to advertise the franchise.
Designed to drop light on the industry’s labor lack and understaffed dining establishments, this new strategy places all the attention on the individuals that interact with customers on a every day foundation, and the entrance-line staff that keeps each and every cafe afloat. Look at out some of the campaign’s imagery underneath.
Shunning Stars, A&W Features Staff In Recruitment Campaign https://t.co/N0CUJfYqnp pic.twitter.com/yLxvykVGqU
— MediaPost (@MediaPost) December 7, 2021
.@awrestaurants‘ cheeky work spotlights employees as “locally sourced celebrities” and doubles as a recruiting approach amid a countrywide labor scarcity. https://t.co/2kw3UjHfdJ
— Advertising Dive (@marketingdive) December 2, 2021
In other food news, OREO THINS joins Barefoot for a cookies & product pink wine mix.
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