E-Cigarette Retailer To Pay back $50 Million To Settle Suit Around Advertising and marketing To Teens – Media, Telecoms, IT, Amusement

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United States: &#13
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E-Cigarette Retailer To Pay back $50 Million To Settle Suit Over Internet marketing To Teenagers&#13

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  • Massachusetts AG Maura Healey reached a&#13
    settlement with e-cigarette retailer Eonsmoke, LLC and related&#13
    men and women (collectively, “Eonsmoke”) to solve&#13
    allegations that Eonsmoke’s advertising and marketing and promotion qualified&#13
    youths in violation of the Massachusetts Customer Protection&#13
    Act.
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  • The amended complaint alleged, between other&#13
    matters, that Eonsmoke’s social media campaigns had been made to&#13
    draw in minors to its vaping products—including by making use of&#13
    references to youth well-known tradition and endorsements from&#13
    influencers—and that its promoting articles mislead people&#13
    by omitting or reducing the point that vaping products and solutions comprise&#13
    nicotine. Eonsmoke also allegedly unsuccessful to conduct age&#13
    verification for on-line purchasers at the stage of sale or&#13
    shipping and delivery.
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  • Less than the conditions of the proposed consent judgment, the company defendant will&#13
    shell out $50 million to the state and is completely enjoined from&#13
    promoting or selling tobacco products in Massachusetts, and the&#13
    particular person defendants will collectively pay $750,000, and will be&#13
    needed to attain authorization from the Food and drug administration and give recognize to&#13
    the AG’s business office prior to engaging in…

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