Revcontent,  a system for information tips that powers the future technology of publishers and advertisers, has extra digital advertising and marketing veteran Tom Reddin to its board of directors. This announcement follows the appointment of engineering government, Ben Waldshan.

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Reddin, a extensive-time consumer marketer, is at present Chair of the Board of  Asbury Automotive Team, a publicly traded Fortune 500 enterprise, and formerly served as President and CEO of LendingTree, the online marketplace for loans. Prior to LendingTree, Reddin managed the Coca-Cola brand name in the US and was a crucial member of the crew that properly launched the beverage business into the bottled h2o class.

“The Revcontent group is formidable and open up to new ideas,” said Reddin. “They are agile and nimble and can answer promptly to their customers’ needs. Though a more compact corporation, Revcontent has a item providing that is remarkable to the levels of competition in lots of methods. Nevertheless, it is one particular of the much more aggressive gamers in the place.”

Revcontent CEO, Richard Marques suggests, “Bringing Tom on to our Board of Administrators is a perhaps transformative possibility for our business enterprise. Tom’s considerable stage of understanding in just our classification harmonizes very well with Revcontent’s eyesight. Acquiring been a vital piece of leadership at some of the most properly-respected brand names in the earth, Tom delivers a sturdy stage of expertise to the table, and I quite significantly seem forward to leveraging his standpoint in order to travel useful effects for our companions.”

Revcontent’s broad market of initial-social gathering advertiser demand from customers gives stable, dependable RPMs for publishers, commonly outperforming marketplace solutions by 25% – 40%.

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