Visit Owensboro wins state tourism awards right after success of internet marketing plans

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Pay a visit to Owensboro earned three point out tourism awards for their innovative initiatives in 2021, like a silver award for its Burger Week marketing campaign. Officers reported Burger 7 days was dependable for driving income for area companies up by an common of 245%. 

The Traverse Awards for Excellence in Kentucky marketing had been offered during the once-a-year Kentucky Travel Marketplace Association’s Gala. 

The Burger 7 days marketing campaign for Stop by Owensboro was second location in the COVID-19 Group Support & Engagement classification.  

“Burger 7 days was an incredible boost for the cafe business in this article in Daviess County,” said Greg Floyd, Ole South BBQ proprietor and Pay a visit to Owensboro board member.

Go to Owensboro took household bronze in the group of Marketing and advertising Marketing campaign for their “Play in Vacation Planet, Keep in Owensboro.” The promoting plan included partnering with the Vacation Environment internet marketing crew to make a collection of films to visually display the proximity of the two places and why visitors must select Owensboro as the put to stay when they visit the concept park.  

The team also took residence bronze in the Specialty Items industry with “Cards with an effect,” developing enterprise playing cards that are distinctive. The enterprise card for every employees member reveals them collaborating in a thing that Owensboro is known for, this kind of as the river, bluegrass audio and athletics.

“We are competing versus prosperous towns like Louisville, Lexington and Northern Kentucky location, all with noticeably larger sized internet marketing budgets,” mentioned Mark Calitri, Go to Owensboro President & CEO. “Earning these awards demonstrates that we’ve been in a position to acquire our organization to the following level. I’m exceptionally proud of the operate we have put with each other and the outcomes our CVB board and workers are building. The great information is that the far more our neighborhood CVB is successful, it implies Owensboro and Daviess County is productive.”

Because they were not introduced past calendar year since of the pandemic, this year’s Traverse Awards span a two-12 months interval.

“Whether before or for the duration of the pandemic, the entries mirrored the massive…