January 06, 2022
Talent platform Upwork Inc. (NASDAQ: UPWK) tapped Melissa Waters as its new chief promoting officer. Waters earlier was world VP of marketing and advertising at Instagram, a division of Meta (previously Facebook).
“Melissa’s deep expertise in helping substantial-advancement providers scale, set up new types and establish environment-course makes is crucial to rising awareness of Upwork and capitalizing on our $1.3 trillion whole addressable marketplace prospect,” Upwork President and CEO Hayden Brown reported.
Prior to Meta, Waters led promoting, merchandising and business enterprise advancement at telehealth organization Hims & Hers. Waters also held govt marketing and advertising positions at Lyft Inc. and Pandora.
