Tourism P.E.I. concentrating on ‘season extension’ as drop marketing marketing campaign kicks off

Tourism P.E.I. is presently seeking previous the busy summertime year and eyeing the tumble.

The province’s fall promotional blitz has kicked off in Ontario, Quebec, New Brunswick and Nova Scotia, with Television set and electronic advertisements, as perfectly as billboards in Toronto and Montreal. 

The marketing marketing campaign will run until eventually mid-October. Tourism P.E.I’s advertising director, Brenda Gallant, says the emphasis will carry on to be tapping into the pent-up demand from customers for travel soon after the lifting of most COVID-19 pandemic limitations.

“We truly want to target on that year extension,” she mentioned. 

“We know that we get some wonderful visitation in the summer time months. We will not stop promotion for summer months because you want that to continue on.

“However, the robust target [is] on having men and women to come outside of that standard season. And we have viewed fantastic strides in that more than the past 10, 15 several years.”

Gallant said the summer has been going so nicely that Tourism P.E.I. dialled back again on the marketing in July and August, with lodging filling up to ability. 

She claimed the field has so significantly been extremely resilient even with labour shortages. She expects that to still be the situation in the fall, although the period might be far more tough for tourism functions with students going back to university.

Slide surroundings and flavours

For people, you can find no lack of factors to do in the tumble, according to the Tourism Sector Association of P.E.I. 

“We have received the P.E.I. Worldwide Shellfish Festival, we’ve obtained Slide Flavours — there’s so quite a few fantastic factors that transpire in the slide,” reported CEO Corryn Clemence.

“We’ve acquired the fall cruise time that will be ramping up and we know that’s busy. So … there’s activities having put to genuinely assistance stir that demand.”

Gallant stated some guests may well favor to journey in the fall since it is a lot less occupied, with fewer family members all over as college resumes, so trying to seize additional of an “adult sector” results in being the intention. 

“Golfing. Outdoor adventure is seriously major. Fall foliage,” she mentioned. 

Marketers will be touting “crisp-air, gorgeous-surroundings, refreshing-wellness…