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In this episode of The Drum Community Podcast we examine the development (and deficiency of) our marketplace has produced when it will come to marketing and advertising to the marginalised. From a absence of representation within brands and businesses to perfectly-meaning but flawed techniques, there is however a great deal of perform to be completed in purchase to make a genuinely inclusive tactic.
The Drum’ senior reporter Chris Sutcliffe is joined by Jellyfish’s Abigail Balfe, GottaBe’s Tomasz Dyl and Ogilvy’s Victoria Working day in buy to request the concern: ‘are we making progress when it arrives to advertising to the marginalised?’
From which models are succeeding, to irrespective of whether it is ever possible to industry proficiently devoid of input from the people today we are marketing to, this episode is a capper to The Drum’s Promoting and the Marginalised deep dive.
The Drum Community Podcast is available on Spotify, iTunes, Google Perform, or your favorite podcast application.
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Jellyfish
Jellyfish is a advertising and marketing efficiency organization for the platform world, the place achievement needs a imaginative, multi-system mindset. We assist manufacturers thrive, by navigating, connecting, and harnessing the platforms that generate expansion.
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