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Businesses from Arizona Iced Tea to Prada have taken to TikTok in order to boost their models.
CeraVe, with above 280,000 followers, is one particular of people manufacturers .
Tom Allison, who is a co-founder and the senior vice president of world-wide skilled marketing of CeraVe, joined TheStreet’s Espresso With Katherine to examine how TikTok and Instagram have changed the way that businesses approach advertising and marketing and outreach.
Watch the whole episode on Friday, December 10 at 2 p.m. ET.
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