Singular Launches Singular Private Cloud for Advertising Measurement

Singular is launching Singular Private Cloud for advertising measurement to give main cellular manufacturers finish handle in excess of their expansion stack, advertising and marketing measurement, and sensitive user information.

Singular Personal Cloud

Singular Non-public Cloud

SAN FRANCISCO, Dec. 03, 2021 (World NEWSWIRE) — Singular is launching Singular Private Cloud for promoting measurement immediately after 18 months of personal beta with primary cell game titles corporations.

This new functionality, an sector-1st in the mobile measurement spouse room, permits major mobile brand names to retain complete manage around their advancement stack, advertising measurement, and delicate user info in an environment that they have and deal with themselves. Singular Private Cloud offers a knowledge clean room in which brand names can handle the selection, hosting, processing, and enriching of delicate advertising and marketing info in a harmless setting.

“We ended up the initially to start aid for privateness-risk-free internet marketing measurement by means of SKAdNetwork simply because we feel the foreseeable future of attribution is protected, secure, and privateness-compliant,” suggests Singular CEO Gadi Eliashiv. “We have been working on Singular Personal Cloud for just about as long to give major mobile brands complete obtain and handle to the finest internet marketing measurement ability in the marketplace in their personal environments and below their have supervision.”

It permits entire and verifiable compliance with all data privacy rules from governments (e.g. GDPR), from platforms (e.g. Apple’s iOS), and media platforms (e.g. Fb, Google, TikTok), and empowers privateness groups to generate their have established of privacy policies, for instance on how extensive user details is retained.

“Singular Non-public Cloud lets us to truly cater to a brand’s distinct privacy requires and create comprehensive have confidence in on how knowledge is gathered, saved, and shared. One particular enterprise may want its person knowledge to have a shorter lifespan, and another corporation may well want all IPs and Person IDs hashed. This makes it possible for us to do it all,” says Alon Nafta, Singular’s VP of Item.

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Making use of Singular Personal Cloud, advertisers and media companions can share and obtain datasets properly without having relinquishing handle and jurisdiction above them.

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