Found at 836 E. Johnson St. in Madison, Upshift Swap Store appears to be at 1st look like any other thrift or consignment outlets — 500 square ft filled with racks of blouses, skirts and trousers for folks of all genders. 

But in this article, most products do not have price tag tags. Which is due to the fact the founding premise of the 9-yr-aged shop is to swap, not buy, however owner Lindsay Leno lately additional a shopping for selection far too.

Consumers can carry in a bag of gently utilized apparel, shell out $20 and then fill that bag with the second hand garments of their decision. Other choices contain filling a bag, devoid of swapping, for $30 or obtaining things separately for $2 to $10.

For Leno, swapping is a way of daily life, a model she thinks gives clean type with fewer waste. 

“I definitely feel that this swap system, if it turned a mainstream way of retail, would absolutely modify the place consumerism is heading,” Leno said. “You could however have a closet total of garments, but devoid of hurting the natural environment.”