Selfwealth Lands Clems’ Alex Clarke-Groom As Head Of Advertising

Australian lower-price investing platform Selfwealth has appointed Alex Clarke-Groom as head of internet marketing.

Clarke-Groom has much more than 15 years’ knowledge functioning in inventive agencies on accounts this sort of as HSBC’s business banking account for Gray in London and running the NAB account for Clemenger BBDO in Melbourne. It is Clarke-Groom’s first in-residence part after virtually six decades at JWT in London and four decades at both Grey London and Clemenger Melbourne.

His function has observed him acquire a number of market accolades at Cannes, Eurobest and The British Arrows for the HSBC campaign Carry and Gillette’s Loyalty Pays.

“I’ve labored across lots of sectors as you are likely to do in companies, so I am definitely looking ahead to concentrating my attempts on the just one model,” he reported.

“In organizations you get hugely invested in customers and their solutions but sometimes you experience a minor on the outdoors seeking in. I required the experience of operating for one particular of Australia’s quickest developing corporations, in an fascinating and tough sector, with authentic skill to affect its route.”

Selfwealth CEO Cath Whitaker reported Clarke-Groom will enjoy a crucial in continuing Selfwealth’s expansion trajectory.

“We not long ago rebranded as our focus is on empowering our cohort to make the suitable investment decisions dependent on the finest suggestions. We have had sizeable growth, particularly over the previous two several years, and are hunting to continue that,” explained Whitaker.

“Marketing will perform a major part in that progress and we consider that Alex has the correct equilibrium of experience and experience to aid us accomplish that, specially obtaining worked with a lot of worldwide legendary brand names.”

Selfwealth shown on the ASX in 2017 and has over 125,000 lively members with above $8.2 billion invested in ASX, US, and HKEX equities. It is now the fourth rated trading system, producing it the only regional investment system to have far more industry share than a ‘big four’ financial institution.

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