Scenic Group Usa has declared the addition of cruise and hospitality veteran, Robert Castro, as the new Senior Director of Marketing and advertising.
“As the progress of the Scenic Team United states current market accelerates, so does the advancement of our gifted marketing staff,” reported Maggie Carbonell, vice president for advertising and marketing at Scenic Team United states of america.
“Robert’s prosperity of marketing expertise and his can-do positivity can make him a best fit – along with his forward-thinking ideas,” Carbonell included.
According to a press release, Castro spent far more than 11 decades in cruise advertising starting with Carnival, then Royal Caribbean and most lately with Silversea as their Senior Director of Marketing and advertising – Americas. At Silversea, he was a essential participant in the launch of the Silver Muse in the Americas, Scenic reported.
In addition, Castro led the Americas internet marketing solutions, marketing campaign and media organizing teams and their immediate mail courses.
Castro also labored at Exploration in Movement, HBO Latin America and most lately Really hard Rock International’s Cafe division.
In accordance to Scenic, Castro’s large variety of experience involves digital target, social media, and dynamic interaction, as effectively as additional standard channels. Scenic mentioned that Castro’s leadership fashion, molded by his “working experience in robust promoting-focused providers,” is staff-dependent and inclusive, which “fits perfectly with the design and style incorporated by the expanding Scenic Usa team.”
“The possibility to be back again in the cruise business with an ground breaking collective of manufacturers and diverse products offerings is surely enjoyable,” stated Castro. “To be in a position to join with people and journey advisors in my new role and share the story of what Scenic and Emerald Cruises can carry out for them is unbelievably satisfying – particularly at this kind of an inspirational time as the company launches new marketplace-top ocean vessels.”
Castro was born and lifted in South Florida, wherever he continue to lives. When not touring, he can be discovered comforting at house and rooting for his University of Miami Hurricanes, of which he is a two-time alumnus. Castro can be reached at This email deal with is becoming safeguarded from spambots. You want…