Is Robbie established to turn into the new Gwynnie? Former Choose That star Robbie Williams has set tongues wagging just after trademarking a selection of goods which includes cosmetics, dresses and add-ons less than the brand title Hopeium.

The 48-yr-outdated singer, who has been dogged in the previous by excess weight, drug and booze problems, has utilized to the Intellectual Residence Workplace for the legal rights to use the phrase in the British isles and The us.

The identify – a combination of ‘hope’ and ‘opium’ – suggests ‘clinging to unreasonable or unfounded hopes’ in urban slang.

MARKETABLE: Gwyneth Paltrow

Like Hollywood star Gwyneth Paltrow, 49, who introduced her way of living brand name Goop in 2008, Williams is predicted to provide aromatherapy oils, perfume, experience oils and make-up – whilst it is unclear no matter whether his range will involve nearly anything like some of her much more unique merchandise, this sort of as ‘This Smells Like My Vagina’ candles or ‘Sex Dust’.

He could also launch a Hopeium outfits selection including sportswear, official clothing, footwear and sunglasses as properly as G-strings, thongs and tankinis, and even an on the net market for buyers and sellers of so-called crypto collectables – these kinds of as electronic artwork – and a registry for digital property, collectables and coins.

Just one field insider claimed: ‘The truth that Robbie has trademarked so numerous products would point out he is likely to start this significant. It is obvious he is preparing a huge brand name and will sell a vast variety of way of living solutions in the United kingdom and the US.’

Williams, who is worth an believed £280 million and has six solo albums between the UK’s top 100 biggest sellers, has spoken about his spiritualism after putting his descent into substance abuse guiding him.

Robbie Williams new brand identified as Hopeium will be releasing a assortment of goods like cosmetics, apparel and equipment

Immediately after leaving…