Revcontent Appoints Digital Advertising and marketing Veteran Tom Reddin to Board of Directors

Reddin, a very long-time consumer marketer, is at the moment Chair of the Board of  Asbury Automotive Group, a publicly traded Fortune 500 corporation, and formerly served as President and CEO of LendingTree, the on line marketplace for loans. Prior to LendingTree, Reddin managed the Coca-Cola brand name in the US and was a crucial member of the group that effectively launched the beverage organization into the bottled h2o classification.

“The Revcontent staff is formidable and open to new ideas,” explained Reddin. “They are agile and nimble and can answer rapidly to their customers’ wants. Despite the fact that a lesser organization, Revcontent has a product giving that is remarkable to the opposition in quite a few methods. However, it is a person of the additional aggressive players in the room.”

Revcontent CEO, Richard Marques states, “Bringing Tom on to our Board of Administrators is a perhaps transformative opportunity for our organization. Tom’s extensive level of knowledge within our group harmonizes perfectly with Revcontent’s vision. Acquiring been a critical piece of management at some of the most effectively-respected makes in the earth, Tom delivers a sturdy amount of working experience to the table, and I quite much look ahead to leveraging his point of view in buy to push beneficial results for our partners.”

Revcontent’s vast marketplace of 1st-bash advertiser need offers secure, dependable RPMs for publishers, typically outperforming industry choices by 25% – 40%.

About Revcontent

Revcontent is a top multi-format content material internet marketing and native advertising and marketing platform that leverages light-weight, customizable technology to empower the web’s major publishers and entrepreneurs to arrive at and exceed their revenue, engagement, and progress plans. Revcontent’s purchasers contain Microsoft, CBS, Barstool Sports activities, LA Instances, and Nexstar and has been highlighted in market-leading publications these as TechCrunch, Forbes, Digiday, and AdExchanger. Revcontent was acquired by Star Mountain Funds and Capital Dynamics in 2021.

Source Revcontent, LLC