LifestyleReport, Telecom Information, ET Telecom

Report, Telecom Information, ET Telecom


Indian consumers seek democratised tech lifestyle experiences: ReportNew Delhi: Indian people now choose simplicity-of-use (96 for every cent), affordability (89 per cent), and innovative layout aesthetics (88 for every cent) from smartphones manufacturers who have forayed into launching tech-lifestyle makes and solutions, a report confirmed on Thursday.

Laptops (39 for every cent), tablets (31 for every cent) and clever bands (29 per cent) are among the major three tech products and solutions that buyers are working with the most, in accordance to the CMR ‘Connected Purchaser Survey 2021’.

Across an array of new buyer tech products segments, smartphone authentic gear makers (OEMs) are tapping emerging sensible way of life alternatives with their Smartphone + IoT item portfolio, as a result competing against regular consumer tech brands

“Modern related individuals are yearning for much more democratised tech lifestyle experiences. To fulfill this buyer need to have, quite a few smartphone brand names have forayed into new buyer product or service segments. Of these, the smartphone manufacturers that get pleasure from a potent manufacturer salience amongst their buyers, are winning significant on the consumer have confidence in,” mentioned Prabhu Ram, Head-Field Intelligence Team (IIG), CMR.

As for every the conclusions, realme enjoys the maximum brand have confidence in score of 55 for every cent even though Samsung was put next with 51 per cent and Apple 3rd with 49 for every cent.

As an early driver of clever tech items, Xiaomi potential customers in brand name awareness and usage in the region, the report showed.

“The high brand name affinity and brand belief that some smartphone brand names delight in amongst buyers is translating into enhanced adoption of new buyer tech solutions from them,” additional Satya Sundar Mohanty, Head-Market Consulting Group (ICG), CMR.

Examine much more in this article

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